Apple in the eye of the storm

INNOVATION ELATION Apples Inc.’s share price dropped post – September 9th 2015 – product launch. The year that saw the re-invention of “the Watch” as the new hip “wearable” and in this quarter Apple has followed up with “the Pencil”. The keynote voice over states Apple Pencil is “designed to feel like a familiar tool” …

WATER GATE

WATER GATE   “Consumerism is the worship of the god of quantity; advertising is it’s liturgy. Advertising is schooling in false longing.” – John O’Donohue. So what happens when corporations’ are done with creating “false longing” or what used to be termed in the traditional marketing sphere as “conspicuous advertising” – it associates the product with …

SELLING NATIONALISM

Promoting the national identity as an inducement to attract tourists to your country is nothing new. However, it might be argued the proliferation of global franchises is having the effect of homogenising culture across the board. Coca Cola started production, in the relatively economically segregated Myamar, in 2013. Pretty soon there won’t be many parts …

Brad Hogarth interview

It’s early days for Cross Channel Talk, but we proud to present out first Feature article, an interview with Asia based television commercials director Brad Hogarth. A versatile talent agencies can’t pigeon hole. Nippon Paint – “Create Magic”. With more than 10 years making Television commercials Asia based director Brad Hogarth has an impressive portfolio …

FUNCTIONAL REDUNDANCY ?

FUNCTIONAL / REDUNDANCY ?   Once upon a time, people use to joke about putting an electric shaver in a mobile phone.  Given the plethora of so-called innovative gadgets out there (a lot of them not even in the marketplace), this doesn’t seem so far fetched now.  But more-so when so-called innovation becomes seemingly redundant from …